MetroPCS Communications in US has launched Screen-it, a service that displays the calling party’s name on a subscriber’s wireless phone. Screen-it allows consumers to more successfully manage incoming calls to their phone by seeing the caller’s name before answering the call. Even if the call is from an unknown caller, the service will try to identify the caller name at the backend.
“The new Screen-it service is a core part of MetroPCS’ landline replacement strategy as it offers our customers the same standard features that they enjoy on the landline telephone,” said Tom Keys, chief operating officer for MetroPCS. “Being the first to introduce this service demonstrates MetroPCS’ commitment to providing the best wireless service to its customers.”
MetroPCS has selected TARGUSinfo as the provider of caller name services for Screen-it. MetroPCS plans to offer the new Screen-it feature to its customers in October 2008. Screen-it will be included with select wireless packages and will be an enhanced option available to add a la carte for other packages.
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