Successful mobile advertising in the UK rests on rewards

Mobile advertisng has gained new momentum now. The UK consumers indicate that they’re welcoming advertising sent into their handhelds as long as they got approriate rewards or incentives.

New research commissioned by Velti revealed that 79% of UK consumers believe the growth of mobile advertising is inevitable. The survey, which polled more than 1,600 UK mobile phone users, showed that the majority of Britons are starting to accept that mobile marketing and advertising “if it was on an opt-in basis and in exchange for incentives or rewards, ranging from cash, free minutes or relevant special offers from brands”.