
The idea is that when you wish to sell your Motorola AURA, you sell it back to Motorola under the signed agreement, but there is no indication just how much Motorola is willing to buy the mobile phone back for.
Apparently this move to keep the Motorola AURA off places like eBay is an effort by Motorola to preserve the AURA’s air of exclusivity; which means Motorola is attempting to force customers into only selling the AURA back to them, and probably at a much reduced price than the $2,000 it costs new.
Source – reghardware
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