Pinch Media & JumpTap Offer In-Application iPhone Advertising

Pinch Media and JumpTap announced a partnership that combines Pinch Media’s analytics and advertising technology for iPhone App Store applications with JumpTap’s mobile ad network. Developers can insert advertisements into their applications to earn revenue. The analytics module from Pinch Media provides a comprehensive view into the number of unique users, length of time the application is being used, geographic location and other valuable data.

“By adding ad-supported iPhone applications to JumpTap’s mobile advertising network, we can immediately provide high-quality brand advertisers to our developers,” said Greg Yardley, Pinch Media’s co-founder and chief executive officer. “Pinch Media’s iPhone-optimized advertising and analytics package provides iPhone developers with a straightforward and simple way to expand their businesses.”

iPhone traffic currently represents over 30 percent of US page views among top mobile sites. Since Apple launched its 3G iPhone July 12th, more than 800 applications have become available