
In-SMS advertising allows for the integration of multiple interactivity features such as click-to-WAP, click-to-call or click-to-download. In partnership with Amobee Media Systems, Orange is able to target specific geographical zones or delivery times. Test results measured during the nine-week testing period are very positive in terms of acceptance rate, service delivery, click rates, number of inventories and the impact on brand recognition.
“This is a groundbreaking solution and we’re very happy to be the first to test it,” comments Fabrice Allegro, Vice-President Marketing and Solutions at Orange Switzerland. “Mobile advertising provides a compelling opportunity for brands and their media agencies while allowing our customers to consume more mobile services for less.”
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